posted by admin on Apr 16
There are a lot of products sold in the market and majority of them are under the category FMCG which means Fast Moving Consumer Goods. FMCGs are also referred to as Consumer Packaged Goods or CPGs. These products sell the fastest but with only small profit.
What makes FMCGs stay in business despite the small profit is the large volume of demand for them. So the small profit multiplied by the large volume generates a cumulative profit that is large. Products belonging to the FMCG category share the characteristics of being used at least once a month, sold in package form, used directly by the end consumer, non-durable and carry a brand.
The FMCG is a very broad sector that can be further divided into personal care, household care, packaged food and beverages, and spirits and tobacco. It is noticeable that this sector caters to the basic needs of each person from the food to the things he or she must use in her daily life. With this, the FMCG sector will always stay in business because majority of its segments sell a need instead of a want and also these products are consumed as often as everyday and sometimes even more than once.