posted by admin on Jan 24
Among other goods sold in the market today, clothes are the most widely and popularly advertised in the World Wide Web today because it is a prime commodity in online shopping. And through the power of internet, clothes shoppers can now browse and switch from one store to another. But the way designer clothes sites appeal to their shoppers transcend from just branding to exclusive shopping experience online.
And because designer clothes cater to the high end market niche, they complement the behavior of their shoppers. Unlike other online shoppers, their clientele do not spend much time on social networking sites which are advertising channels. Instead, designer clothes shoppers go directly to the website of the brand. This implies that the advertising efforts of designer clothes heavily rely on the presentation of their products in their own website. Their products remain exclusive to their site most of the time.
Salvatore Ferragamo shows off its clothes with runway shots while Gucci offers that as well as a separate catalog viewing of the clothes. Yves Saint Laurent begs to differ by throwing a simplistic viewing of its products through the wall photo concept of point and enlarge. In this way, unlike the other designer clothes sites that require a click before viewing, the viewing of products is full of ease because the online shopper only needs to hover at the photo and an enlarged version of it automatically shows up for a more detailed viewing. Some designer clothes sites also post their ad campaigns online as well as video of the runway shows.